![]() ![]() Don't be afraid to leave your card looking less complex than the competition. Simple business cards are often more attractive than their color-filled and font-splashed cousins. It's not to make their eyes bleed from overstimulation. The goal with a great business card is to make your client think that you can solve his or her need. Remember our example about the wonky McDonald's card? Bright blue on one side, neon pink on the other? For bloggers, Twitter or Facebook may be better. Try to place the most relevant social media handles to your business instead of all your social media.įor photographers, Instagram is a good bet. Since we're living in the 21st century, you should toss some social media onto your cards as well. This should include your phone number, fax, and email address. Your business card will need to have all of your relevant contact information on it. ![]() Your logo captures the essence of your business, so it should be present. Your business card should match your business, so don't get carried away with graphics, colors, or fonts. For a high class dining experience, go sleek and sheen. For a dog walking company, make it light and playful. That card is more suited to an interior design company than a fast food chain. The card doesn't have the typical colors, it's made of premium material, and lacks the famous golden arches. That card goes against everything McDonald's has branded itself as. On the front, it has something written in curly, squiggly font. The business card is bright blue on one side, but the other side is neon pink. It's made of some kind of premium material that adds a little extra oom ph to it. The first thing you notice is that it's weighty. Imagine a business card with me for a second. You want your potential clients to think "Wow" the second that they see your business card. Take a look at your competition and be different. Others can stand out of the competition by being simple and pleasant. Some people can stand out and wow by way of loud graphics or a special finish to give their card some more weight. The most important principle here is to stand out. Your card needs to have an immediate feature that sets it apart from competitors. In the modern world, we have about 7 seconds to capture the attention of our audience. ![]() ![]() If you don't make a mark within the first few seconds of your prospect seeing your card, your card will have the honor of visiting The Land of Forgotten Business Cards. When you hand someone your business card, it needs to catch their attention and impress them immediately. There are several factors that go into making the kind of business card that leaves your prospects saying "Wow." The first principle is the most important and the hardest to master. Read on to learn the anatomy of effective business cards. A great business card will help you convert prospects to clients, impress colleagues, and never feel like you aren't up to par again. Today, we're going to look at what makes a good business card so you can make a killer first impression. Maybe you think your current card isn't up to par. Maybe you're going into a new business venture or doing freelance work. First impressions can win the day or forever turn potential clients into people who stop taking your phone calls. ![]()
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