![]() ![]() Luckily for all of us, this little thing called ‘ The Internet’ was invented and businesses far and wide celebrated cost effective advertising, nimble platforms and marketing solutions that actually worked! 2. Such made for a financially debilitating cycle for many business owners. ![]() At the same time they established pricing structures that made it almost impossible for businesses to down-size their ads when they realized the costs were too high. They to set up a perfectly designed paradigm amongst small businesses everywhere that success in life and in businesses ran through that little yellow book they published. At one time, the Yellow Pages was the evil empire of the advertising world. Let me take a stab at this one by starting with a brief history lesson. Why is it so expensive to advertise in the Yellow Pages? Here are 9 commonly asked questions regarding advertising in the Yellow Pages, and why to never do so again: 1. The same way that Craigslist has destroyed newspaper classified listings, Google has destroyed print directories. Back in the day, having a name that was near the beginning of the alphabet and taking out just a little larger YP ad certainly gave businesses an advantage. One such company in my area has become so lazy that they just dump a bundle of them off at our bank of mailboxes on the street and someone in the neighborhood ends up putting them in their recycling bin after they’ve sat out in the weather just a little bit too long, but before they turn into too much of a mess to at least become post consumer waste.Īs a small business, sometimes it is difficult to decide where to spend your advertising dollars. Yes, two or three different printers of these directories probably still drop these ridiculous directories off to your front porch each year. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |